Let’s be real: are you creating content everywhere but connecting with no one?
Posting daily, showing up on multiple platforms, but your audience isn’t growing. Your email list is stagnant. And the profit you thought would follow? It’s not there.
Here’s the hard truth: you might be building your entire business on borrowed land.
That’s exactly what happened to today’s guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it’s why she’s here to share what actually works.
Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She’s been building online businesses since 2009 and has weathered every major shift in the digital landscape.
In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.
If you’ve ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.
Get ready for systems, strategy, and the wake-up call you need about where you’re investing your energy online.
What You’ll Learn:
- The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)
- How to find your unique positioning by looking at your real life experiences and the problems people already come to you for
- Why complete flexibility in your business will actually drive you insane (and what to do instead)
- The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videos
- How to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voice
- How to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead)
Key Takeaways:
You Can’t Build Your Business on Rented Property. Social media platforms can disappear overnight. Your email list is the only audience you truly own and can drive wherever you want.
Positioning Starts With Your Real Life. The skills you take for granted—like homeschooling 11 kids or being a former teacher—are exactly what make you unique and magnetic to your ideal audience.
AI Is a Tool, Not a Replacement. Use it to create outlines, brainstorm, and format—but always add your voice, your stories, and your personality. That’s what can’t be replicated.
Create Once, Repurpose Everywhere. Start with keyword research, create video content, pull the audio for your podcast, turn the transcript into a blog post, and extract clips for social. One piece of content becomes three major assets.
Confidence Is a Muscle. You’re not born with it. You build it through practice. The more you do something uncomfortable, the more confident you become.
Be Kind to Yourself. Stop celebrating wins for two seconds before chasing the next goal. Your journey is yours—not someone else’s measuring stick.
Key Resources:
Connect with Jenny at jennymelrose.com and grab her Strategic Growth Guide for overwhelmed business owners
Listen to her podcast: Influencer Entrepreneurs with Jenny Melrose
Get her book: Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online
Check out Monetize You and finally learn how to package your unique expertise into a business model that fits your life, so you can stop second-guessing and start getting paid to be you.
About Jenny Melrose:
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. She is a marketing strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.