We don’t start businesses so we can work nonstop…
Rather, we launch them in pursuit of freedom, flexibility, creativity, and more time with the people we love.
And yet, despite these intentions, so many driven women find themselves trapped in the very cycle they sought to escape: doing it all, all the time.
That’s why this week’s episode of the LifePilot Podcast feels like a breath of fresh air. I’m joined by Marisa Twentyman—founder of Dirty Copy, a bold, personality-first copywriting studio, and host of the wildly popular Dirty Chats podcast.
What sets her story apart isn’t just the speed of her success—but how intentionally she designed her life alongside it.
After leaving her role as a high school English teacher, she taught herself copywriting through YouTube tutorials, squeezed in client work between nap times, and—little by little—rebranded into the unapologetically cheeky, confident voice she’s now celebrated for. Her business grew fast…
But instead of doubling down on hustle, she made a radical pivot: she designed her business—not just to scale, but to serve her life.
As a result, just 18 months in, she spent 3.5 months living in France with her family—working on her own terms: a handful of client calls, one website project—all thoughtfully woven into lakeside afternoons, slow dinners with locals, language lessons, and moments that mattered most.
So if you’ve ever felt that quiet ache, the slow drift from “this is my dream” to “this feels like a gilded cage”…
Then this conversation is for you.
Not to pressure you into selling everything or moving abroad…
But to gently remind you: you already have permission to imagine a deeper, more joyful way.
What You’ll Learn:
- How Marisa went from high school English teacher to booked-out copywriter
- What’s actually selling in the course landscape right now after her recent launch sold 3 courses versus 77 in one weekend
- How she made three and a half months in France financially possible just 18 months into her business
- Her honest struggle with being a goal-driven mom entrepreneur versus societal expectations of motherhood
- The mindset shift that helps her post consistently on social media even when she never feels like it
Key Takeaways:
Action Beats Perfection Every Time: Overthinking kills momentum. Action creates clarity. You have to be bold enough to suck at something first in order to get good at it. Move even when you don’t feel like it.
Make It About Them, Not You: The secret to showing up consistently on social media is taking yourself out of the equation. Stop thinking about what you want to post. Start thinking about what your ideal audience needs and how you can serve them.
Design for Freedom from Day One: You don’t need to wait a decade to live your dream life. Marisa proved you can create a business that gives you options within 18 months when you’re strategic and intentional from the start.
Personality Is Your Superpower: In a sea of sameness, being unapologetically yourself is the fastest way to stand out. When you can be clear AND clever, you create an unbeatable combination that attracts your ideal clients.
Listen to Your Audience and Pivot Fast: The best entrepreneurs aren’t afraid to change direction. When your audience asks for something specific for months on end, create it. When something isn’t resonating, try something new without attachment.
Key Resources:
Connect with Marisa on Instagram → @dirty.copy (tell her you heard this episode!)
Visit her website → dirtycopy.co
Listen to her podcast → Dirty Chats (marketing insights through celebrity pop culture and viral moments)
Get LifePilot – finally a goal-setting system that turns your biggest aspirations into achievable weekly actions (even if you’ve “failed” at planning before).
About Marisa Twentyman:
Marisa is a creative copywriter, podcast host of Dirty Chats, and the brains behind Dirty Copy, a brand for businesses that don’t do boring. She helps entrepreneurs craft words that actually sell (and have personality!), and she has a range of resources to help you write better copy and grow your business (ask her for her freebies – they’re good!).