Last week I announced I’m closing my business of almost 18 years. The response was overwhelming — 20K+ views, hundreds of comments, messages from women (and men) going through their own transitions saying “me too.”
So here’s what nobody talks about: how you actually close something down gracefully.
In this raw, unfiltered episode, I’m walking you through the five concrete steps I’m taking to close by the end of July. Not to disappear. Not to abandon people. But to honor what I’ve built while listening to what my body is asking for.
This is about perimenopause, mental load, burnout, and having the courage to say “I’m done” before you hit the wall.
The 5 Steps:
1. Clients: Honoring every coaching contract to the end, seeing people out personally.
2. Students: Moving key courses to a new platform, communicating what people keep access to, being generous about what stays.
3. Online Assets: Redesigning and consolidating 4 websites, moving to Webflow, cutting hosting costs from $1K/year to $5/month.
4. Tech Stack: Cleaning out subscriptions, keeping what matters (email list), letting go of the rest.
5. Comms: Redefining how I show up on social and email. On my terms. For real.
What You’ll Hear:
- Why I’m not rushing into the next thing
- How perimenopause and mental load led me here
- The conversation I’m having with Josh about fractional CMO work (and why I still want a break)
- Why closing gracefully is harder than you think
- Permission to close a chapter before starting a new one
- What “a new era loading” actually means
The Real Talk:
After 18 years of building trust, credibility, and valuable assets, I’m choosing to step back. Not because the money isn’t there. But because the space in my life isn’t there anymore.
And if you’re going through your own transition, your own closure, your own “what’s next?” – this one’s for you.
Follow the Journey:
I’m documenting this in real time on Instagram (@nataliesisson) — taking the YAP Challenge, showing up raw, no filter. Come hang.
Listen:
🎧 Spotify
**Note:** This episode is raw and unedited — just as it came out of my mouth. No polish. Just real.